Digital Media Jobs Demand Skills
A digital media manager is an online marketing professional who creates and launches successful marketing campaigns on various digital platforms. Many digital media managers work very closely with video producers, copy writers, photographers and other web experts to create a company’s online presence via social networking and other forms of internet marketing. Digital media managers often work remotely from the offices of the CEO and Board of Directors, but may occasionally be located in the field or on call for emergency situations. Digital media is changing rapidly as online video and photo sharing continue to dominate the web, and digital media managers are faced with developing new ways to reach target markets and increasing the effectiveness of existing marketing strategies.
Digital media manager jobs usually require at least a bachelor’s degree in a relevant field, with specific courses offered at online or offline colleges. Digital media professionals interested in pursuing careers as digital media managers should focus their studies at accredited colleges and universities to earn a Bachelors or Master’s degree in Digital media or marketing, including website design, development, graphic design and social media. In addition to gaining degrees, students should acquire extensive experience in marketing, website optimization and digital media performance. Digital media performance courses may include statistics, analytical methodologies and advanced computer applications, such as Photoshop, Illustrator, Fireworks, Corel Draw and Pro PowerPoint.
Digital media professionals working in a corporate environment earn an average salary of approximately $40k per year. Digital media specialists who seek entry-level positions may struggle to secure initial employee positions due to a lack of industry experience. However, digital media management graduates who possess strong leadership skills, marketing experience and analytical skills can often succeed in the upper echelon of management positions. Digital media managers with experience in Internet marketing and sales may move into upper-level positions at a company if they demonstrate good leadership skills, analytical abilities and great organizational skills. Graduates of a Digital media management program may also have better opportunities in business or industry-related consulting positions.
The position of Digital media manager entails dealing with a variety of responsibilities. A Digital media manager has to plan and coordinate marketing efforts, implement strategies and develop marketing plans, as well as execute and monitor advertising campaigns. Digital media managers are usually involved in all facets of a company’s marketing programs, especially those related to website design and development, graphic design, social media marketing and search engine optimization. Digital media managers are also key members of a company’s creative staff, particularly those involved in visual arts production, social media marketing and video production. Digital media managers also lead marketing projects and train new digital media users on current technologies.
Digital media professionals employed as managers must be highly organized and detail-oriented. Digital media managers should be highly skilled at multitasking and maintaining interpersonal relationships at all times. Digital media degrees programs provide rigorous training in various managerial topics, including demographics, advertising, marketing, public relations, promotions, customer service and sales. Most entry-level Digital media manager jobs require at least a bachelor’s degree in a relevant field. A master’s degree is generally required for upper-level Digital media positions.
Digital media jobs require both technical and communication skills. Digital media managers should be excellent at multi-tasking and keeping interpersonal relationships fresh while communicating the work they do very effectively. Digital media degrees teach students how to conduct thorough research, communicate effectively and how to analyze and improve the company’s performance. Digital media managers also need to be good at analyzing data and in developing effective strategies.
Most entry-level Digital media managers find that their greatest challenges begin when their company first begins to operate. As a Digital media manager, your job is not so much to create new campaigns, but rather to enhance the programs that your firm already offers. Digital media managers also have the opportunity to participate in online community forums and design social networking pages. These positions require the ability to interact with and connect with customers in a fun, engaging and informative environment. Many of your tasks will involve writing articles and blog posts, participating in email and forum discussions, and managing and monitoring the company’s social media accounts. A digital media manager’s skills are diverse and valuable.
Digital media jobs generally require at least a bachelor’s degree in a relevant field, although some positions may require only a master’s degree. If you are planning to specialize in digital marketing, an advanced degree such as a Digital Marketing Degree or Digital Marketing Master Degree is recommended. You will need to demonstrate your skills in marketing, developing websites and running social marketing programs. Digital media managers are typically expected to have experience in running advertising campaigns, developing websites, writing copy, and analyzing demographics, social media, and analytics. A digital marketing manager’s education and background will help to ensure that you are qualified for the best available jobs.